This ad was created to run in the Freeskier Magazine Buyer's Guide. It gets released just before the ski season and we wanted to appeal to those individuals who don't live near ski resorts and can find it difficult to get there. We wanted to show them that it doesn't have to be difficult.
We staged this ad in the middle of July in a parking lot. I was the model for this shoot and we used stock photography for the background winter highway scenary. After a little bit of photoshop work, we were able to meld the two images pretty nicely.